A Fès perfume brand: Instagram-first, WhatsApp orders, no website, about to settle for a freelancer's template.
The approach
An unsolicited, fully-built proposal — their real catalogue, prices and voice baked in. The argument made by showing, not pitching.
The craft
An Astro component system, an opening ritual, fragrance cards, WhatsApp-native ordering, fully tested.
The result
A complete site, delivered before the conversation. The method, made tangible.
In plain terms: instead of a pitch deck, they got a finished site with their own products already in it — the fastest possible way to show what working together actually feels like.
